Chris Barford

Partner, Financial Services Consulting

Chris is a Partner in EY’s Data and Analytics practice leading the Financial Services team in Hong Kong SAR, having moved from EY London in 2016. His client focused team covers all aspects of data and analytics and his purpose is to build powerful analytics platforms that enable customer insights, regulatory risk management, advanced data science and machine learning.

Chris is involved in various aspects of the future of finance, which includes Web 3.0 (digital assets, metaverse and blockchain) and the sustainability agenda (ESG data collection, disclosure and reporting). He also has a keen interest in incorporating digital assets into the financial ecosystem in a controlled manner to take advantage of this, and other Web 3.0 technologies such as quantum computing and the metaverse, that can improve financial inclusion and investment returns.
Chris has authored a number of papers and industry responses on next generation technologies including:

  • Papers for industry bodies on the regulatory expectations, ethics and fair usage of artificial intelligence, including generative AI, in financial services
  • Regulatory responses related to digital assets and CBDCs/eHKD, on behalf of both EY and industry associations, to the HKMA and SFC in Hong Kong
  • EY points of view on digital assets and market sizing, particularly as they relate to the Hong Kong and Asian markets
  • Digital transformation of financial services, including digitalisation of insurers in Asia, operational resilience and asset management/servicing digitalisation
  • Next generation data management techniques, including data privacy and localisation

Chris also contributes to Hong Kong’s finance community as an elected board member of the FinTech Association of Hong Kong focusing on these topics as part of his remit and acts as a board sponsor of the GreenTech & ESG committee.