Jen Flowers

Head of Asia Pacific Partnership Development & Innovation, Wealth and Personal Banking

An advocate for design thinking, Jen leads Partnership Development & Innovation in Asia for HSBC Wealth and Personal Banking. She has 16 years in the professional services business focused on business development, market strategy, client relationships and building new services and products across digital, data, customer and emerging technology.

Currently she is leading a team in Asia looking at how partnerships help bring digital-led innovation to HSBC’s core business as well as push the boundaries of how they operate. Jen’s customer-led approach to delivering business results includes surfacing services across digital platforms to create relevance, opportunity, new products and entirely new businesses whilst building new distribution for existing products and services.

A mother of two, she was raised in Hong Kong and speaks conversational Mandarin. She is one of the founders and chair for both TEDxShanghai (2011-2016) and TEDxTinHauWomen. (2017-2020)