Pooja Parsram

PwC South East Asia Consulting

Pooja is a Director with PwC South East Asia Financial Services Consulting, based in Singapore. Pooja has over 14 years of experience working with several financial services organisations across the US, SEA, GCNA, UK, Middle East and India. She has helped FIs with their growth and transformation initiatives, focusing on target operating model, workforce transformation, skills development and large scale digital transformation design and implementation.


• Leading Insurer, Feasibility Study and Customer Experience Design: Conducted a feasibility study and developed a detailed customer value proposition (including designing customer personas and journeys using PwC’s Design Thinking Approach),
business operating model and 5 year financial model for a large conglomerate looking to enable an integrated digital platform
• Multi-product Organisation, Design Experience: Conducted a strategic assessment of current businesses and designed a digital business model, customer experience strategy including journeys and personas, digital marketing strategy and target operating
model to enable expansion of distribution of products and services primarily through digital channels
• National Government Agency, Implementation of a sectoral Reskilling / Upskilling platform: Assessed the need, designed, developed and implemented a cloud based AI / ML platform to support the mass reskilling / upskilling of individuals across
organisations in the Financial Services sector in Singapore
• Global Multinational Bank, Finance Transformation: Designed the Finance Organisation’s future state target operating model, including service delivery model, global process ownership definitions and use cases, location strategy and implementation
approach and plan for the roll out of SAP S4 HANA across the bank
• Global Multinational Bank, Compliance Transformation: Conducted a deep dive analysis of the As-Is Processes, identified gaps, benchmarked to industry best practices and developed To-Be Processes for the Regulatory and Compliance Function as part of
an organization-wide process transformation exercise for a leading global bank
• Global Retail Bank, Back Office Transformation: As part of an operational excellence programme, identified productivity levers to enable the transformation of the core banking functions which was focused on growth through a bank-wide efficiency
programme for a leading global retail bank
• Digital Retail Bank, Process and Business Requirements: Set up and operationalized a new age digital retail bank – defined its products, supporting processes, organization structure, monitoring mechanism, customer service structure and managed the
overall programme management office
• Large Retail Bank, Target Operating Model Design: As part of a large scale operational efficiency programme, identified cost benefits in an effort by the bank to provide an efficient and scalable environment for growth. This involved designing the bank’s target
operating model across retail and corporate banking divisions in front, middle and back office areas. The design involves defining future state product, supporting standardised processes, organisation structures and customer service strategy