Samuel Rhee is Co-founder, Chairman and Group Chief Investment Officer of Endowus, Asia’s leading digital wealth platform. He is the former CEO and CIO of Morgan Stanley Investment Management in Asia, with nearly three decades of institutional investing experience in Singapore, Hong Kong, and London.

Today, Sam heads the Endowus Group Investment Office and ensures every client has greater access to holistic portfolios that are thoughtfully designed to meet their specific wealth goals. He is responsible for the company’s asset allocation and investment selection across all offerings, with a vision to provide individual investors with the same knowledge, resources, and products traditionally only made available to institutional investors, at a low, fair fee. Endowus solves the biggest problems of wealth and investing, and retirement adequacy, leading the firm to become the first and largest digital advisor for CPF investing in Singapore.

Sam passionately advocates for greater financial literacy, time-tested and evidence-based advice, lower costs, the industry’s elimination of hidden fees, and a corporate culture that puts the client’s needs first.

As a FinTech investor and expert, he is passionate about leveraging technology to solve the biggest financial problems, such as retirement adequacy and the global pension crisis. Sam is currently a member of the World Economic Forum’s Longevity Steering Committee. Together with other leaders across the public and private sectors, Sam participates in dialogues to address longevity concerns and drives collaboration efforts to manage the financial implications of ageing populations.

Sam also serves as an Independent Director on the Board of Naver Corp, where he lends his extensive knowledge and expertise to the global ICT conglomerate headquartered in South Korea.